Month: December 2017

In spite of the fact that every person has his or her own demands and also tastes, many people still possesses a similar idea of comfort and luxury. Because of this, staging a home for sale, it might be not difficult to follow some general aspects, applied to create a unique atmosphere within the exterior and interior of a house, which often can be appreciated by many people.
So, first of all it will be crucial to make your home looking nice and trim. The existence of garbage or clutter will surely spoil the impression created by the house, when you will show it to your prospective buyers. Secondly, the rooms at your house ought to be well-lit, to enable your potential buyers to observe the furnishing of the house. And thirdly, the furnishing of the house and its particular style ought to provide the atmosphere of harmony and luxury, where your prospective buyers should be able to relax and enjoy their time, while staying at home.
You can attempt to produce such an pleasing atmosphere, utilizing your own personal perception of style and comfort along with some general principles we’ve already mentioned above. Nonetheless, if you wish to achieve the the best results, while making the house looking costly and also receiving the highest price for its sale, it can be important to consider the advices of an specialist concerning how to stage a house to sell.
Nowadays the real estate staging a home for sale seems to be quite intricate issue that will need a particular approach and consideration of the number of significant points, that could be missed by non-professionals. To start staging a property we offer you to obtain decorating ideas proposed by Lise Desormeaux, which is known as a successful Home Staging and Decorating Educator. Her home staging tips present a perfect guide as for realtors as for homeowners, that are able to transform their houses into the million dollar homes, which often can be quickly sold. These guidelines could be also of great help for those, which are planning to furnish their abodes into the clutter-free and beautiful homes by not hiring a decorator.
Go through the recommendations of Lisa Desormeaux, offered on www.lisedesormeaux.com, and you’ll be able to save lots of money, discovering the powerful recommendations for home staging.

The Texas real estate climate weathered the recession well and population centers like the Dallas-Forth Worth Metroplex are drawing more and more relocation traffic. Buyers are increasingly attracted to bedroom communities like Frisco, a community of 100,000 lying just 25 miles north of Dallas. Named one of the nation’s fastest growing suburbs by Forbes in 2007, single family homes are selling well in Frisco, putting extra responsibility on existing owners to showcase their properties to maximum advantage.

When listing a home for sale, divorce yourself from the emotional attachment you feel toward the house and everything in it. While most listing agents will agree that a furnished home sells better than an empty one, those same agents will also tell you that almost every home has too much clutter and too much furniture.

** Things to Do Before Staging a Home **

Staging a home, even one in which the sellers are living while it is being shown, is a matter of creating illusions to stimulate the imagination. Before you even consider the elements of that illusion:

– Clean thoroughly. No one wants to buy your dirt.

– Declutter. Don’t leave “mail mountain” on the hall credenza or let hubby’s “gimme cap” collection remain in plain sight.

– Depersonalize. For as much as they mean to you, family photographs and cherished “treasures” should be removed. You want buyers to see the home, not be distracted by your interests and eccentricities.

– Repaint areas that show accumulated dirt, like door frames and cabinets. Paint is cheap and can hide a multitude of sins!

– Make minor repairs. It may not bother you that one of the shower handles is broken. It will bother a prospective buyer.

Only when these kinds of problems have been addressed are you ready to consider staging the home.

** Start Staging from the Outside and Work In **

The absolute worst case scenario is to have an agent pull up at the curb only to have the buyer say, on first glance, “No thanks.” Curb appeal is important. Make sure that:

– The yard is free of clutter, the edges trimmed, and the grass mowed.
– The shrubs and trees are neat.
– Any faded paint has been freshened up.
– Items like listing rain gutters or crooked mailboxes have been repaired.
– Flags or signs pointing to school or sports affiliations are taken down.
– The house numbers are clearly visible.

Plant flowers or strategically position blooming plants in pots. Bright colors immediately attract the eye and create a welcoming feel.

** Rent a Storage Unit **

Dramatically reduce the amount of furniture in the home, removing or rearranging those pieces that block lines of sight or impair free movement from room to room..

The basic idea is to include only those pieces that clearly illustrate the purpose of any given room. If, for instance, you have a bed in the living room, buyers will be left scratching their heads. You may have a perfectly good reason for the bed to be there, but people looking at your home will neither know or care what that reason may be

Group remaining furniture in appealing vignettes and stage them with accessories. For instance, you might drape a satin throw over the back of a chaise lounge. Buyers are attracted to luxurious fabrics. Use unique elements sparingly and only to highlight a feature of the room, for instance an interesting piece of sculpture might draw the eye to the handcrafted wooden mantle piece.

** Use Room Appropriate Accessories **

Remember, you’ve taken out your own clutter and memorabilia. Don’t replace it with “cutesy” kitsch that’s just as bad. Think about what accessories add to a room according to the function of the room. For instance:

– Put out scented soaps in bathrooms that add a nice fragrance to the air.

– Arrange bowls of fruit in the kitchen beside a stack of cookbooks.

– Instead of framed photos, place candles in brass candlesticks on the piano.

Keep these displays simple and avoid the urge to over-do. The rule is, no clutter.

** Don’t Neglect the Backyard **

If you go to the trouble to work on your home’s curb appeal, don’t forget to stage the backyard. If you have a deck, make sure you have deck furniture. If there’s a pool, it should sparkle. Use flowers in pots or even consider setting the table to hint at how lovely evening meals would be in the setting. Remember, your goal is sparking the imagination of the potential buyer.

As a community, Frisco, Texas will sell itself. Residents enjoy an active local life and a strong, well-tended economy fostered by the Frisco Economic Development Corporation. There is currently a strong buyer’s market for relocating to North Texas and existing owners need only present their properties well to command good sale prices.

article submitted on behalf of author Darrell Self.

Upon the arrival of spring, everyone is ready for a rebirth of sortsI know I always am, what about you? For some of you it is a job or career change ( I hope it is a change to a career in home staging!), for others it is an improvement in the existing way you do business, some of you will clean out the clutter, others will readjust your mindset and some will stay status quo.

For me, I always find that when I am ready to change, I start to get a bit fidgety. Pete really sees it before I do and after 21 years, he has learned to approach the topic with kid gloves! I realize, now with greater maturity (yes, I can just call it what it really is-age!), that my need for a re-birth is often because my motivation has changed.

As long as I can remember, I wanted to be an actor. I acted my way through middle school, high school and college. Then I was off to L. A. to become a professional actor. I was fortunate enough to have acted in commercials, movies, in the voice-over industry as a corporate actor. I acted with Bruce Willis, Sarah Jessica Parker, was featured on HGTVand so many other great experiences. But,as an actor, no matter the media or part, you always want to know your motivation so you know what drives your character. This is an actors homework. I once read an article where Meryl Streep said that with each character, she always had a secret. The secret motivated her character to act the way she acted.

At some point in my life I decided to move on from acting and go into business which I think I love even morepossibly because I have more control in order to satisfy my control freak nature! My motivation was simply that I needed to grow and knew that I was at the top of my game with acting. There were also sub-motivators like needing to pay my mortgage!

So if you have recently decided upon a rebirth and part of your motivation is to pay your bills with your home staging business or home staging services, then you need to take your motivation one step further and discover the motivation of your client.

In home staging, and you already know this if you have experienced APSD Certified Home Staging courses , you have to find out what motivates the client or seller so you can speak to that desire and help them to achieve their goals. Once you determine a clients motivation, selling the proper home staging service becomes simple.

The problem is most people start by skipping their clients motivation and going directly for the sale. The problem with this is twofold: 1) You may be missing the mark with your clients desires and 2) Now you are just competing against everyone else trying to sell the same thing. And even, worse, with this approach you will be competing on price vs. value to the client.

Find out what motivates your client and you will have a client for life. One of my mentors favorite examples of this is Dominos pizza. Their slogan used to be Delivered in 30 minutes or less or its free, guaranteed. They never say it is good or hotjust there in 30 minutes or less. That slogan is speaking to the motivation of the clientthe tired parent who knows the kids need to eat, the hungry yet broke college kid, etc.- not to the person who is dying to have the best pizza of a lifetime!

When you discover your clients home staging motivation, you need to apply your home staging training program . suddenly the staging doors open for you and you might be surprised by the flexibility in pricing as well. Once you speak directly to someones motivation, they are far more likely to pay a higher price.

This is the same thing we teach in the first step of the APSD home staging 6 step pyramidknow your customer! Isnt that motivating?

If you are interested in additional home staging marketing ideas and ways to get your clients to love you so much that you have TOO many home staging jobs, then join me in our monthly Home Staging Coaching Program, LIFT. Details are at www.APSDmembers.com/Coaching Isnt it time to LIFT UP your home staging business?