Category: Home Staging

Property owners nowadays increasingly understand the importance of property staging service for sale in London. Unlike earlier days when people did not pay much attention to the beatification of the house, these days it is common to take the help of a professional interior decorator for styling a home before offering it on sale so that the owner can confidently quote a good asking price, while expecting to strike a good deal without waiting too much. It is imperative to enhance the property with the help of a good home staging service in London and make it presentable for a prospective buyer. Especially when there are so many residential properties which look quite similar to each other and enjoy the same benefits, being a part of the same area and neighbourhood.

Apart from covering all the existing flaws, home staging also goes a step beyond in enhancing the current state of the property. As the term dress to sell suggests, it basically enlivens the house with furnishings and accessories to make it more attractive. Here are 10 tips that can help you in staging your property for quicker and better sale. These tips will help you understand the importance of both exterior and interior home staging.

1.Neutralise the house to increase its appeal. A house with a neutral colour scheme and a moderate theme as well, will appeal to a larger number of people.

2.Symmetry is important as it helps to create a well-proportioned and organised look. So consider rearranging the furniture to give the rooms a spacious and more symmetrical look.

3.All the rooms should be freshly painted to give the house a bright and neat look. This will help in refreshing the old look of the property.

4.Thoroughly clean the carpets with a heavy duty vacuum cleaner, also available on rent in market, and ensure that they dont have any stains. This will help your home in both looking spotless and smelling fresh.

5.Clear all the junk inside and outside your house and completely de-clutter your home. You will be surprised to see how de-cluttering mystically makes your home look airy and appealing.

6.Try and remove traces of personal touch from the property. Displaying your photographs and posters anywhere in the house can prove as a hindrance to the prospective buyers visualization of buying this property.

7.Gardens play an important role in giving the home that well taken care of look. No one likes to see over grown grass and tools & junk in the garden. So make sure the gardens are tended.

8.Clean the driveway and fill in any cracks out there. Make sure that no loose concrete slabs are left on the pathway or passage areas.

9.Exteriors of the house as important as the interiors. Any missing paintwork on the exterior of the building can make it look very shabby. So fill in any such patches and wash all the windows and doors and apply fresh paint on them too, if need be.

10.Lighting also plays an important part. If you do not want to spend on new lights, then at least fix the outside and inside lighting to make your property look brighter.

The home staging business is never-ending and the most victorious stagers are the ones who become aware of and acclimatize to the changes in the market. There are many online firms offering home staging course which are designed to give home staging consultants a marketing edge, along with in-depth information. Some of these courses include: Color certification, Marketing Staging expert, Diversity Sales Specialist and so on. The concentrated course is for qualified home stagers who want to put up a home staging business .

Home staging course is a mix of finding out internal and external designs which goes the best with the house. An exceptional house staging expert will be able to think a look at a house and set up the most effectual approach to reorganize furnishings and components to appeal to the widest variety of customers.

The online staging course is particularly for home-based professionals who want to create, put up and run a money-making staging business or for professionals concerned in further adding their designation in the real estate or design business.

The online home staging certified academics have proficient members which teach their trainers to become staging professionals and help them understand how to grow relationships with the same customer again and again. The training is given in such a way that each and every trainer presents himself professionally when dealing with any customer. Convincing the seller can be the tough part so one can also learn how to enlighten his/her clients so that they can appreciate the worth of staging services. Staging is not about just buying new things but rather using the existing things in the house and using the originality to do the top probable work to serve the clients.

These online home staging academies are the foremost real estate home staging tutoring provider in the world. It is recognized by real estate professionals, builders, decorators, home stagers for its brand status of brilliance. It identifies home staging consultants who have earned a certificate in the staging industry that includes quality training with dynamic testing. The online home staging training institutes are very confident of the practice and prosperity of knowledge all their trainers bring to the classroom.

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When I first started by Home Staging Business Training Program, I had no idea that it would take off so quickly. You know the saying, “Time Flies When You’re Having Fun”? Am I having fun? You bet! My hard work and dedication to helping clients become successful in their own home staging business is what makes my job and career so rewarding. Today, almost 700 men and women have successfully completed my training on how to become a successful Home Stager no matter where they live.

My graduates learn how to use any decorating talent they already have to successfully stage their clients’ homes, as well as how to develop and control the business aspect of preparing homes to sell quickly and for top dollar. I get such enjoyment out of watching my graduates pursue their goals. What is especially gratifying is watching former stay-at-home Mom’s or divorced women gain financial stability and security with their home-based businesses. Many have also recovered from health scares that convinced them it was time to follow their dreams and do something they would love.

My lessons teach and empower women, and men, from all walks of life and situations to gain the training and insight to build a home staging business from the ground up. I started my own house staging business, Six Elements Inc., so that I could have a more flexible schedule while pursuing my passions for decorating and real estate. While other home staging entrepreneurs have gotten into Home Staging as a side-line to interior decorating or real estate careers, I started my business from my home office, determined to be successful in a field that was typically “off-limits” to those outside the real estate or interior design field.

Within two years, I staged hundreds of homes and gained international recognition with articles in CNNMoney, The Wall Street Journal, Woman’s Day and appearances on HGTV and others. That’s what inspired me to create the Staging Diva Home Staging Business Training Program, to teach and inspire others to successfully follow their dreams.

Has it been easy? No! It takes a lot of hard work and determination to succeed in any business, and my Home Staging business and Staging Diva Training Program are no different. I’m not going to tell you any secrets to instantly get rich, I’m going to tell you the truth: it takes perseverance, dedication and information to grow a home staging business from the ground up, but I can offer you the tools and tips necessary to do just that.

Those who know me know that I’m a firm believer that life is the adventure we make of it and that too many people ‘die with the music still inside of them’. I not only want to teach men and women how to start and run a Home Staging Business, I want to show them that they can do anything that they aspire to do. I want them to leave my classes and seminars knowing that their imagination is the only limit to their success.

Now, I toast my graduates, almost 700 of them, and grin with pride that they now have the opportunity to move beyond their current financial situation or conditions and have the education and know-how to break through boundaries and walls that they never thought possible. That, more than my own success in this field, is what gives me the most pleasure. So, to all my former students and graduates, and all those who will soon follow, I say, “Thank you, and Good Luck to your future success!”

Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to business success in the Staging Diva Home Staging Training Program. Free quiz to see if the home staging business is right for you at http://www.stagingdiva.com

Home staging has emerged as one of the most fruitful career and business propositions during the last five years secondary to the economic recession and various other factors. Today home staging has established itself as a secure and satisfying career option with a large number of young men and women planning to take it up as a career. Professional home stagers are earning good money, which has led to a significant increase in the demand for good home staging certification courses. It is essential for anyone who wishes to take up home staging as a career to undertake a proper home staging course for understanding the nuances of this field.

Home staging can prove to be a wonderful business as it does not require huge investments and offers great returns. This is one of those rare businesses that do not have any admission requirements. What you need is a thorough understanding of the field, which will help you in becoming a successful home stager. A number of people out there are offering home staging courses. Several institutes are offering certificate courses of various lengths. An aspirant of a career in home staging should go for a good course but should have a look at the syllabus and the duration of the course before getting enrolled for the course.

Doing a course in home staging from conventional institutes is fine for those who require a classroom setting for learning. Those who find conventional ways of imparting knowledge to be inappropriate and those who do not have the luxury of time for attending the conventional classes should go for online home staging coaching as there are some very good online coaches offering top quality certificate courses in home staging. Online programs offer a number of benefits to the students and are extremely affordable too. They cover all the important topics while giving you the freedom to study at home at a time that is convenient to you.

A good online course in house staging will provide you with facts and information about the marketing side of the business. It will teach you important things about acquiring home for starting your business. It will also tell you about what you need to do for staging a house successfully. It would be advisable that you look for an online course that covers all the important topics within your budget. Look for a professional and experienced home staging coach as a good coach can make even an average home staging coaching program beneficial for you.

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How do you get your first home staging job? How do I find clients? How do I get referrals?

At most of my APSD home staging training courses, I teach at least 30% of the course on home staging systems and creativity,30% of the course on the business of home staging and 40% of the course on effective home staging marketing skills. So, in essence, we teach what it takes to successfully and completely build and grow your home staging business.

One of the things that I cover extensively in marketing is building a relationship with your clients. As a matter of fact, I really only think you need 5 good clients to get 50 home staging jobs each year. As one of our Certified Property Scene Designers about it and they will tell you the formula.

Life and Business is all about relationships. Think about it, if you are married, or ever have been, did you develop a relationship before you made a commitment? What about your friendships, same thing, right. The same holds true in business, especially today.

Your client, or future client wants to know who you really are and whether or not they can trust you, will enjoy doing business with you and if you will always under promise and over deliver. So, they may test you out a little. Thats okay, all you have to do is show them how fabulous you really are and they will love you forever.as long as you maintain the relationship.

If you are asking yourself, the questions at the top of this page, I think you might want to think about a better question, because you know the old saying ask a better question, get a better answer. So, what is the better question? How about, how can I build lifetime relationships with my existing and future home staging clients? THAT is a good question.

There are lots of ways, and some depend upon whether you are talking about new clients or existing ones, for the sake of space, we will discuss both, together.

New Clients;

1) Go where they go. Is there a local real estate investors club in your area? Go there and meet everyone you can. Dont come right out and try to get them to help you, find out how you can help them and then build your relationship from there. I am not saying you have to give away the farm, but maybe give a little advice on color or curb appeal, even marketing if you feel as though you can. Then, keep in touch. You know our APSD marketing cycle, 1/7/30.

2) You can do the same thing with sellers or real estate agents as you have done with investors. Is there a local meeting of agents or an event agents are sponsoring for home sellers (some of my small business clients are real estate agents and they hold these events weekly at a coffee shopvery successfully)? Make sure you attend. Bring everyone a small gift that has your business card tied to it such as a silk flower, pennant for a local team, a pak of via, or even a rubber duck. Just anything that makes sense to them that they like and will keep. Then, follow up.

3) In general , once you make the connection, follow the APSD 1/7/30 marketing cycle (ask any APSD certified home staging member if you need help with this), and always make sure that you add a personal touch. This week, I sent 2 personal emails, obviously that only took me a minute or two, but one was to an APSD Trainer, telling her I was keeping her in my prayers as her family was struggling with a personal issue and another was to another APSD certified trainer, just saying thank you, that I really appreciated her and hope that she stayed with us forever. I did not do this with expectation of anything in return. But, boy did I ever reap a rewardfrom both. The point here is that I kept in touch and made it personal by touching on something that was specific to them. During another posting, I will discuss creating your client information file system.

These are just a few examples of how to build a home staging relationship, there are many and I would love to hear your ideas as well.

For more ideas on building your home staging business and making some of the best home staging relationships of your life with your fellow home stagers , join us at STAGE; www.APSDmembers.com/STAGE

To your Home Staging Success,

Karen Schaefer
Founder, APSD, The Association of Property Scene Designers
The World Leader in Home Staging Training and Certification
www.APSDmembers.com